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Cracker Box Project

    2019. Animal Crackers package redesign
    Illustrator and Photoshop.

    The challenge was to completely redesign the Animal Crackers box. New York City animals became the theme and a subway car replaced the circus wagon of the original Nabisco box. Graffiti style lettering completed the New York City theme.

    First sketch of the animals:

    Working up the subway car:

    First draft of the cookies. To avoid the “ick” factor the cockroach had to be cute.

    Second draft of the cookies:

    First draft of the lettering:

    First box. Subsequently added “NYC” above the doors, fixed the corner windows and resized the pigeon:

    Box ready for assembly:

    Final assembled box:

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