2019. Animal Crackers package redesign
Illustrator and Photoshop.

The challenge was to completely redesign the Animal Crackers box. New York City animals became the theme and a subway car replaced the circus wagon of the original Nabisco box. Graffiti style lettering completed the New York City theme.

First sketch of the animals:

Working up the subway car:

First draft of the cookies. To avoid the “ick” factor the cockroach had to be cute.

Second draft of the cookies:

First draft of the lettering:

First box. Subsequently added “NYC” above the doors, fixed the corner windows and resized the pigeon:

Box ready for assembly:

Final assembled box: