2019. Animal Crackers package redesign
Illustrator and Photoshop.
The challenge was to completely redesign the Animal Crackers box. New York City animals became the theme and a subway car replaced the circus wagon of the original Nabisco box. Graffiti style lettering completed the New York City theme.
First draft of the cookies. To avoid the “ick” factor the cockroach had to be cute.
Second draft of the cookies:
First draft of the lettering:
First box. Subsequently added “NYC” above the doors, fixed the corner windows and resized the pigeon:
Box ready for assembly:
Final assembled box: