2019. Animal Crackers package redesign
Illustrator and Photoshop.
The challenge was to completely redesign the Animal Crackers box. New York City animals became the theme and a subway car replaced the circus wagon of the original Nabisco box. Graffiti style lettering completed the New York City theme.
First sketch of the animals:
Working up the subway car:
First draft of the cookies. To avoid the “ick” factor the cockroach had to be cute.
Second draft of the cookies:
First draft of the lettering:
First box. Subsequently added “NYC” above the doors, fixed the corner windows and resized the pigeon: